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Building Deeper Workplace Connections: The FRIEND Framework

In today's fast-paced business environment, creating meaningful workplace relationships is more crucial than ever for employee engagement, retention, and overall organizational success. Yet many leaders struggle to move beyond surface-level interactions.


In this engaging session, relationship expert Rob Lawless shares his innovative FRIEND Framework - a simple but powerful approach to building authentic connections in the workplace. Following the tremendous response from our recent seminar series on intentional excellence, we're excited to share this practical tool that transforms how you connect with colleagues, employees, and clients.


You'll discover:

  • A structured approach to understanding the whole person beyond their job title

  • Questions that spark meaningful conversations and build trust naturally

  • How to move past awkward small talk to create genuine connections

  • Ways to align professional relationships with personal aspirations and values


Watch below to master the conversation framework that's helping leaders build stronger, more engaged teams.





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